![]() Even non-basketball fans are familiar with that phrase and the jingle from that ad, but it turns out it almost never happened. ![]() One of the most memorable Jordan spots is the classic "Be Like Mike" Gatorade commercial. A large part of that is because of Jordan's incredible skills, and the championships he captured, but he's had some branding help along the way. He's now a brand unto himself, with shoes and merchandise sold around the world. While much of the story has focused on his basketball exploits, a big part of the Jordan saga takes place off the court.įrom his gambling trouble to his stint playing baseball and his marketing mastery, Jordan is much more than a basketball player. Along the way, we've gotten to relive the Michael Jordan era and learn so much more about him and the Chicago Bulls. ![]() After five entertaining weeks, "The Last Dance" will come to an end on Sunday night. ![]()
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